Elite sport-specific strength & conditioning, in your pocket. AI-personalised programmes designed by elite S&C coaches — at a fraction of the cost of 1-1 coaching, for athletes of every level.
"Train as you play, because you will play as you train."
Bill Walsh — Hall of Fame Head CoachWe launched in padel as our testing sport. Athletes showed up.
A single hour with an S&C coach prices out most athletes before they even start.
A freemium app gives every athlete free access — premium users pay a fraction of the cost of one traditional session.
*Average price of a Move4Sport 1-1 session
Structured performance training has stayed locked inside academies and pro setups.
Elite coaching delivered through an app — available to athletes of all abilities, anywhere.
Over half of athletes don't understand what S&C is — or why it keeps them on the pitch.
ATHLFT teaches athletes to train effectively, building injury prevention into every programme.
*British Journal of Sports Medicine
Even when athletes do train, it's rarely tailored to them — or to how their sport is actually played.
AI-powered programmes adapt to each athlete's sport, level and schedule. Truly individual training.
Programmes designed by elite S&C coaches, with AI selecting and tailoring them to your sport, your level and your schedule.
Streaks, milestones and workout tracking that drive consistency — turning long-term engagement into a competitive habit.
Real-time video feedback analyses your technique mid-session — like having a coach watching every rep.
A team section for your club with weekly and all-time leaderboards, plus a group chat to share progress and push each other.
"Since starting ATHLFT, I've felt stronger, quicker, and less stiff — helping me rise from GB No.5 to No.2."
"I have played a host of sports at representative level. Having had elite level S&C from a young age, it certainly improved my sporting performance. So, I want to democratise this approach for all athletes."
"When pursuing a college golf scholarship in the USA, I searched for sport-specific training guidance and found nothing suitable. I don't want any current young athlete to experience this problem, so I'm building the app I wish existed."
"I have worked with many top class athletes — including Emma Raducanu during her US Open Grand Slam win. I founded Move4Sport and can tailor a programme for an elite athlete or a child with cerebral palsy."
Be the first to know when ATHLFT launches. Elite strength & conditioning, designed for your sport.